Practical writing,
real evidence.
What we've learned about AI search visibility, operational AI, and governance — grounded in verified research and real delivery, not vendor hype.
New pieces are shared with subscribers and clients first. Ask for any piece through the assessment or contact page.
The frontline AI advantage
Why AI transformation starts with the people doing the work — and why boardroom-first programs keep failing. The thesis behind our method.
Why 95% of AI pilots stall
What MIT, RAND, BCG, and S&P Global actually found about failed AI initiatives — and the pattern the successful 5% share.
Cloud or on-premise AI?
Who should own the stack — a plain-language guide to sovereignty, cost, and control for regulated and risk-aware organizations.
How AI engines decide who to cite
Parsable, authoritative, relevant: what actually earns a by-name citation in ChatGPT, Gemini, and Perplexity answers — and what stays invisible.
A 30-year law firm's AI infrastructure
Tool → system → teammate: how an established firm turned its archive into AI-citable infrastructure and a private co-pilot, in phases.
Your business, as an agent
What it takes to let your people talk to the business — and to give the business agency to do real work — without losing control of either.